The importance of having a mobile app for your business

At this point, we all know that the world revolves around mobile phones. Everybody is on the move and the only way to get to them is via their cell phones. It is also worth mentioning that mobile apps are a gateway to information needed from around the world. That is why mobile apps have become so important in today’s business world.

Let us have a look at these points.

  • People spend more time with their mobile phones than with any other device.

  • Smart mobile phones have practically taken over the function of other gadgets.

  • Research indicated that time spent on mobile phones has increased by over 500% in the last 4 years.

  • Over 85% of the time spent operating mobile phones is spent using mobile apps.

  • Mobile apps respond more to users demand than normal websites do.

These statistics show that mobile apps are now the cornerstone of everyday activities for people all over the world.

How then does a mobile app profit your business?

The main purpose of a business is to make a profit. The more people your business can reach the better. Having a large clientele gives you a huge advantage over your rivals. One of the ways to gain such competitive advantage is to use a mobile app for your business. Let us have a look at the benefits that a mobile app can do for your business.

  1. Offer quick services: Customers now don’t have the patience to wait for whatever it is they are looking for. Everybody is looking for fast solutions to their problems and fast access to whatever they need or where they want to go. As most people are always on the move, having a mobile app for your business will help customers solve their problems without much stress. Once your business can offer that, then your customer base and patronage will only increase. Customers will be able to access your products and services instantly without going through much stress. Remember, the less steps the customer takes in purchasing your products or services, the more successful the app and in turn your business will be.

  2. You will always be relevant: If you want to achieve great things, then you have to stay relevant. Once your business has a mobile app, your customers will always remember your business anytime they scroll through their phone. If you don’t have a mobile app, then customers might likely forget that your business offers a service that they need. Promoting your business on a mobile app implies that you are equally promoting your business to both customers and potential customers.

  3. Notification: The reality is, not everyone has the time to check out your business update from your official website, and that will make it very hard for your customers to learn about updates, new products and services that your business offers. The best way to ensure that your business updates get to your customers is if you have a mobile app. People check out over 90% of notifications that come to their phone. Once you have a mobile app, then your business updates and other notifications will easily reach your customers and this will help you get ahead of your rivals in terms of communication.

  4. Easily accessible: This is perhaps the biggest advantage of having a mobile app for your business. Accessibility to information makes it more likely to be acted upon. Again, most people do not have the luxury of time to check out your website all the time, however, a mobile app will make your business easily accessible to them and this can increase profits. Accessibility is everything in today’s world and those products and services that are easily accessible have a higher chance of succeeding than those who don’t.

  5. Increase your business visibility: One important thing that will make a business successful is growth. How does a business grow? By reaching out to potential clients all the time. Having a mobile app will have that effect on your business. Once your mobile app is able to offer customers access to your services or products very fast, than your business will definitely grow as more people will get to know about your business through your app review. Customers who enjoy using an app usually review the app and this increases the visibility of that business.

Other benefits attached to having a mobile app for your business include

  • Increased loyalty and confidence from your customers

  • Centralized and direct Marketing Channel

  • Mobile storefront to do more business and process payments quickly

  • Get in touch with current and prospective customers easily

Business mobile apps are not only useful to you, it is also useful to your customers in the following ways.

  • Customers will have easy access to all your products and services

  • They can instantly get notified about special offers or promotions

  • Be able to access your business and seek help when needed

  • Get the exact location of your business

  • Schedule appointments easily without the stress

The bottom line.

Needles to say, having a mobile app for your business brings many advantages; all of them geared towards increasing profit at the end of the day. A popular example is Domino’s Pizza and their Dominos app. The app allows you to order their food right from your mobile phone; and in the first six months of launching the app, their online section had a boost of over 28%. As it stands now, around 60% of Domino’s Pizza orders are taken via their mobile app.

It is now clear at this point that mobile apps encourage customers to come back to your business more as it will become easier for them to do so. You are also tapping into the buy button excitement that most customers love. If you don’t have a mobile app for your business, then you might not be ready to expand it to what you may have dreamed of.


Victor M. Alcivar Jr. is the CEO and Cofounder of NovaStacks, a marketing technology company developing mobile app marketing and proximity marketing solutions so small business can get found, provide digital experiences and increase repeat customers. An expert in Lean Six Sigma and Cloud Computing with over seven years of government service and a U.S. Navy Veteran, Victor is on a mission to empower fellow US Veteran business owners and entrepreneurs to reach new heights. 

Ileana RupertiNovaStacks